Sell Snacks as an Experience

Sell Snacks as an Experience

Social media has become more and more visual as data analysts have unveiled algorithms meant to supply people with the multimedia stimulus they crave. Some popular additions have included face-recognition filters that add an element of augmented reality to apps like...
Bad Snacks, Better Snacks

Bad Snacks, Better Snacks

As it turns out, snack food companies care much less about how healthy their foods are — they care more about what makes snackers pick up their products in the store, and often, the illusion of being healthy is enough to convince a buyer to purchase. The truth...
Establishing and Maintaining Business Connections

Establishing and Maintaining Business Connections

As the old adage goes, “It’s not who you know, it’s what you know.” In business, it’s imperative to keep up a good relationship with other professionals in your field as well as the suppliers, buyers, and distributors that your company works with. Solid relationship...
Amazon and Privacy and the User Experience

Amazon and Privacy and the User Experience

In today’s era, you can’t escape Amazon. If you’re out shopping, you check to see if Amazon has a better price. If you’re considering purchasing a certain item, you read the Amazon reviews to determine the quality. For that person you have no idea what to get for...
US Products in the Global Economy

US Products in the Global Economy

All the uncertainty that has flustered the economy has brought renewed attention to the state of US-made products and the importance of “buying US.” Since the 1980s, the world has gotten smaller at a nearly exponential rate and communication became easier and shipping...