David Ariagno is a seasoned sales and marketing executive who has amassed over twenty-five years of experience within the consumer products industry. Specializing in sales, marketing, corporate strategy, brand development, product integration, developing relationships with global customers, and product launches, David has earned a reputation as a dynamic, results-oriented individual who can effectively solve problems independently, or as part of a team.
For David, international sales and marketing offers the opportunity to build life-long relationships with people around the world and learn new things everyday. He is known within the trade community as the number two snack exporter in the United States. He is also credited with pioneering the sugar-free snack category on a global scale. His success and accomplishments are a direct result of his open-mindedness, attention to detail, and eagerness to deliver for his clients.
David currently serves as the President of Brilliant Marketing Group, a leading international marketing and brand building company focusing on developing brands for the supermarket, mass merchandiser and convenience segments. He handles all sales channel operations, sales management, brand strategy and planning, brand promotion and marketing, logistics, business development, and production forecasting.
Over the course of his career, David Ariagno has cultivated strong relationships with domestic suppliers and international distributors to develop brands in each respective channel. He has also been heavily involved in brand start-ups with a long-term strategy to be a leading marketer of branded and private label consumer goods by providing the best balance of quality and cost to customers.
Previously, David Ariagno served as the President of Kellogg Company/Food Export, Inc. As the sole international director for the Keebler/Kellogg Company, David founded the snacks international sales channel and created a highly successful global network and global supply chain. He successfully built all snack brands — Keebler, Cheez-It, Famous Amos, Murray, Austin, and Carr’s — from zero to 120 countries. Furthermore, David was responsible for all sales, strategy, budgeting, P&L, production forecasting, logistics, documentation, technical and legal services, and new brand integration.
Most notably, David developed the Famous Amos Bake Shops concept internationally. This involved franchise offering refinements, promotion tactics, development programs, and seeding new markets. He was focused on branding the franchising opportunity to attract experienced multi-unit operations groups to expand the QSR concept within contiguous markets in the Far East.
The real lesson from the almost-fiasco of Lady Doritos is that there are ways to make room for demands that are not gender-dependent.
Because of the value of having food they like minus the gluten, consumers are willing to pay extra for foods that allow them all the comforts of gluten without the elastic proteins.
“Often customers think about the end product coming out of a flow-wrapper,” said Meer, “but it’s about how we can be flexible and automate getting it into that package.”
David Ariagno is a graduate of the University of Massachusetts, Amherst. He earned his degree in International Law and Legal Studies. Currently living in Cape Cod, Massachusetts, David enjoys spending time with his family, traveling, playing ice hockey, and skiing during his free time.